Making the Business case

Solid Design Solutions Australia (Solid Design) has worked with many clients to create business cases. Creating a solid business case for bringing a new product to the market is the first step of the product design journey. We’ll meet with your key stakeholders to understand the background story, where the product idea fits within the existing product portfolio and how the development costs will show a return on investment. We work with clients to help manage their product portfolio minimising cost and risk in rolling out new products. 

A Business Case needs to be persuasive and compelling to engage the reader and convince them to take action. The desired action may be to approve the program, get involved, or to commit resources.

A Business Case created by Solid Design will answer the following questions:

• Why is this the right product to develop?
• What are the other options that were evaluated?
• How does the selected product advance the short-, and long-term strategic goals of the company?
• What are the advantages of this product selection over the others considered?
  • Quantifiable
  • Qualitative
  • Strategic
• What are the identified risks and related mitigation strategies?
• What is the scope of the effort to bring the product to the marketplace?
  • Time and money budget for bringing the product through design and development?
  • Supply chain management needs
  • Company Operations needs
  • Distribution needs
  • Sales force needs  
• Project Plan Overview
• Executive Summary

Product Portfolio Management

Most companies have a number of products in different categories with potentially different market segments. With budgets and resources limited, it’s critical to company success that the right products are brough to market properly. Understanding which product idea is the best one to move through development requires evaluation and planning. Solid Design has the product management experience to manage your product portfolio working with your management team.

Product Planning

Knowing how to move a product idea from requirements gathering to production is essential to reducing costs, avoiding or mitigated risks and minimising time to market. Solid Design leverages over 20 years of experience developing new products to create the right plan. Build the right team and design the right product!